The Hair Hut
An established salon and spa in Williston, The Hair Hut provides beauty services and exceptional guest experiences.
Background
The Hair Hut has been around for a few decades, and the new owner called us when she wanted to give the salon it’s own makeover. We started with a logo to feature on the new sign of the building, did a style shoot, and featured their new photos prominently on a new website and social media.
What We Did
Logo Design
Website Design
Commercial Photography
Social Media Management
Branding
We worked with The Hair Hut to design a clean and modern logo to bring their image up-to-date. Trying to appeal to a younger generation was one of the targets for the new logo. We decided on a slight contrast sans-serif font combined with a boho-insipired icon that could be used as a brand accent keeping the logo simple yet fresh.
Website Design
After never having a website for the salon, the team at the Hair Hut was excited for the process. We kept the design warm yet modern, and simple focusing on services and a link to shop favorite products online. The new responsive website also a testimonials area we affectionately named “Love Notes” for clients to leave a review and a “Meet the Team” page with links to individual bio pages.
Social Media Management
We implemented a social media strategy on Facebook and Instagram focusing on team member introductions and birthdays, product highlights, services, and reminders for timely appointments. To encourage engagement we developed the “Claw Clip Challenge” for individuals to complete a task and a random winner is chosen each month.
Commercial Photography
Styled photos enhance your visual identity and incite the feeling you want your audience to associate with your brand. We collaborated with the team to create a clear aesthetic and mood for all of the photography. With periodic shoots we are able to keep the Hair Hut website and social media current and fresh.
